Cosmetics Packaging: A Comprehensive Guide

Over the years, the beauty industry has experienced significant growth due to the continuous consumer demand. As more beauty trends quickly rise and gain popularity, the market faces an annual growth rate of 4.75% worldwide. Much of this success can be correlated to the various beauty preferences that each country favors, resulting in the vast availability of products delivered worldwide. 

For more information, please visit our website.

While such a feat can be considered beneficial for different consumers, it also toughens the competition that your business will have to face. As more companies enter the market, maintaining your brand will no longer be as easy as it was. This means that you will need to constantly look for new and innovative ways to make your products stand out and appeal to your audience. 

One of the best ways to achieve this is through your product packaging. Creating an appealing product packaging design and providing a great unboxing experience is a common marketing tactic that can help make your brand unique. These designs can also help you establish a stronger connection with your customers while enhancing your value in the market. But how exactly do you achieve the right type of custom packaging for your products?

The Three Layers of Cosmetics Packaging

These days, many consumers often rely on the product packaging of an item to tell if something is worth buying or not. Because of this, cosmetic companies from all around the globe place great importance on how they design their product line. Here is a look at what each layer of packaging is commonly used for.

1. Outer Packaging 

In most cases, the outer packaging is the container used to ship orders to your customers, starting from the warehouse where it is manufactured and to the shelves of local retail locations. Apart from telling you what type of product lies inside, its main purpose is to protect the items during transit and ensure their quality is not compromised. 

2. Inner Packaging 

Your inner packaging is the material that houses your product to add another layer of protection while also serving as a display packaging in stores. This layer can be made from several different types of materials, such as folding cartons, sliding boxes, slip lid boxes, cardboard (or corrugated) boxes, and even pillow boxes. It can also contain information about the product, such as ingredients, care instructions, and directions of use. 

3. Product Packaging

This refers to the packaging that houses the product itself and maintains its quality over time. Common examples of packaging used for cosmetic products can include jars, bottles, tubes, and droppers. However, these can also be molded into custom shapes to best suit other details of your design, such as the packaging colors and product label fonts. 

Types of Materials for Cosmetics Packaging

Different types of products will require distinct types of packaging materials as a means of ensuring their quality until it reaches your customer. Below are some of the most common types of materials used for packaging in today&#;s cosmetic industry. 

Glass

In terms of cosmetics, using glass for your products can be one of the safest options available today. Glass is considered favorable as they do not create chemical reactions with ingredients such as AHA and BHA acids. The composition of the material itself is also quite sturdy, which prevents corrosion from occurring. 

Glass containers can help make your product line look more sophisticated and captivating. However, this type of sustainable packaging can also be more expensive to manufacture than plastic and is more likely to break without proper care during transit. 

Plastic

Plastic is one of the most common materials used for packaging cosmetics today because of how lightweight and inexpensive it is. More often, products such as foundation and lip gloss are packaged in Polyethylene terephthalate (PET) bottles to prevent chemical reactions in long-term storage. They can also be used to store creams and lotions in various sizes. 

While plastic may be easier to manufacture, it can produce a great amount of waste, leading to harmful effects on the environment. 

Metal

Many cosmetic manufacturers often turn towards tin cans to scrubs, balms, and brow pomades. In terms of design, these materials can help your product look more vintage and unique compared to other common products on the shelf. 

Aluminum or tin packaging can come in various forms, such as screw-top lids or deep cans. However, they are generally not recommended for liquid products or those containing essential oils to prevent rust from developing over time. 

The Latest Cosmetics Packaging Design Trends

Consumers tend to change their shopping habits based on what appeals to their needs the most. It is crucial to understand these trends and how your brand can best adjust to these new perspectives. Read on to find out some of the best ways to appeal to customers in the modern era. 

1. Minimalistic design 

Minimalistic designs can easily make your products look clean and engaging at first glance. At the same time, your message can come across as simple and easily comprehensible. 

2. Sustainable materials

More consumers today are becoming conscious about the waste they produce from the products they buy. Adopting eco-friendly materials in your packaging can be a great way to appeal to these consumers. 

3. Unique Custom Fonts

Selecting a packaging font that is visually intriguing can grab the attention of your target market. This can also be a creative way of relaying your brand&#;s message to the consumer and helping them differentiate it from other products. 

4. Bold Patterns in Packaging Design

Establishing a distinguishable pattern or logo for your brand allows your customers to quickly spot your products from others on the shelf. This is often a simple and effective way to build your company&#;s reputation without necessarily using big statements to catch attention. 

5. Connected packaging

Connected packaging takes customer experience to another level by providing a means of interacting with a product online. In connected packaging applications, a special code, such as a QR code, is printed on or within the product&#;s package.

Consumers can scan and activate this code with a mobile device to receive exclusive content. This is a convenient way to introduce your brand to modern consumers where devices such as smartphones are a necessity.

6. Refillable products

Refillable products are growing in popularity as more consumers are keener on introducing eco-friendly options to their personal care routine. Apart from producing refill pouches for your different products, refill stations are also a great way to ride this trend while reducing the amount of waste you produce. 

7. Travel-friendly sizes

Smaller packaging sizes are growing in popularity as many beauty products become essential, especially while traveling. Because of this, it is important to incorporate packaging designs that make your cosmetics light and easy to carry for those on the go. 

8. Structured layout

Structured design keeps innovation, coherence, and function in mind, creating a memorable and pleasant user experience. As opposed to commoditized design, structural packaging can be more effective as it aims to make your product stand out on the shelves, represent and enhance your brand and its values, and deliver a memorable unboxing experience for the customer. 

9. Uniformed color palette

Using too many colors can overwhelm consumers and urge them to make alternative purchases away from your brand. Focus on catching your customers&#; attention by using a color palette that is both attractive and easy on the eyes. 

9 Things to Consider for Your Cosmetics Packaging

Creating an effective packaging design for your cosmetic products is not a simple process. Many factors need to be considered when selecting a design that represents your brand in the market. Here are a few things you should note when undergoing this process.

1. Your Target Customer

Since your product packaging is meant to appeal to your customers, keep your main target audiences in mind. Doing so can help you track trends that best appeal to them as you deliver your brand&#;s message. 

2. Your Brand Personality

Matching your product packaging with your brand&#;s personality is one of the best ways for customers to differentiate your items from others and establish your brand in the market.

If you are looking for more details, kindly visit GLS Package.

3. Packaging and Labeling Options

Carefully consider what packaging materials work best for the different types of cosmetics you produce. Your products should also be clearly conveyed through their respective labels. 

4. Guidelines and State Claims

Depending on your country, city, or state, there may be different product packaging regulations that you need to follow. Do your research before finalizing a product design to avoid any legal problems.

5. Your Budget 

Packaging can be expensive to manufacture, which is why you should not rush into finalizing your designs. Apart from looking for alternative materials, you can also consider manufacturing your product packaging in bulk to save a considerable amount of money down the line. 

6. Consistency

Consistent product packaging can help your customers easily identify your product from others. It also strengthens your brand&#;s identity and product recognition in the market. 

7. Typeface

Using bold and unique designs to stand out from other competitors is a common way to grab the attention of potential customers. However, the fonts you use should be readable enough for anyone to understand the information presented to them clearly. 

8. Shipping methods

While your product packaging should capture your target market and stand out from competitors, it should also be designed with shipping in mind. Carefully choose the packaging materials to ensure protection and product quality during transit. 

9. Packaging flexibility

Some cosmetic products are best accessed through flexible packaging that can be squeezed without damaging the container. 

Product Immersion from Start to Finish

Your packaging is often the first exposure your customers will have to your products. As such, it is important to build your product packaging in a way that grabs their attention and resonates with their needs. If you can achieve this, the more likely it is that they will purchase your products over other competitors. 

Learn more about how you can create the best type of product packaging for your brand by reaching out to Meyers Printing today.

Food, Medicine, & Cosmetic Packaging &#; Overview

We&#;re all familiar with packaging. In this series, we explore the packaging used on our food, medicine & cosmetic items. In this post, we take an overview of packaging and ingredients that come into contact with products we use and consume daily.

 What is packaging?

Packaging is the material found around many foods, medicine, and cosmetic products. Many materials are used to create packaging including plastic, metal, glass, paper, and more.&#; 
 
There are many different types of packaging depending on the goal. For example, packaging designed for transporting large quantities of medication will be different than the packaging designed to portion out individual doses of medication.&#; 
 
For the purposes of this series, we will focus on packaging that has direct contact with the foods, medications, and cosmetics we use and consume.&#; 
 

What is the purpose of packaging? 

There are three core purposes of packaging materials: 

1. Protect products from contamination or damage. 
2. Contain and portion products.
3. Communicate what&#;s in the packaging to the consumer.

Let's look at food packaging.

If we look at a product like yogurt, we can see how one individual yogurt container keeps the foods protected from contamination and damage during transportation, perfectly portioned and contained, and contains key communication points like required ingredient and nutrient labeling as well as additional marketing and branding information.  

Storage and transportation are required to get foods and beverages from the farm or the source to our tables. There are numerous points in our distribution system where food and ingredients are stored, processed, packaged, transported, and then make their way to our plates. 
 
Packaging keeps our foods from coming in contact with substances and pathogens that could potentially cause us harm or cause our foods to prematurely spoil (1). 
 
All of the containers, packaging, and storage points require food- and beverage- contact safe containers and packaging to ensure that our food remains safe while it makes its way through our supply chain system. Additionally, regulations and safety protocols outlined in Current Good Manufacturing Practices (CGMP) are followed to ensure our products remain safe for consumption. 
 

How does packaging work?

Manufacturers use&#;many techniques&#;to preserve product quality from safe transportation to the final packaged product that we purchase and then use and consume. 

For example, after a manufacturer safely transports ingredients to a facility, they can create a food product that then needs packaging before heading to a supermarket. To keep the product safe and fresh, the manufacturer may add an antimicrobial additive to the plastic packaging to ensure the food doesn&#;t become contaminated with potentially harmful microorganisms on its way to the supermarket and eventually to our plate (1). 

That antimicrobial additive will work in conjunction with the plastic packaging, the ingredients used to form this protection come into contact with our foods and products and must be safe for us to use.  

Does packaging contaminate or leave trace residues on foods and ingredients? 

In certain instances, trace residues can migrate from packaging into the product that's being contained. Therefore, manufacturers must consider the material&#;s safety when designing the packaging for specific products. 

Recycled materials, for example, require a manufacturer to consider the material&#;s origin and original use prior to the recycling process before they can use the material in food packaging. If a prior use contaminated the material, it&#;s no longer food-safe and cannot be used to create food-safe packaging.  

Guidelines prevent manufacturers from using unsafe materials that can leach harmful chemicals or have excessive residues that can cause harm. While there can be small amounts of residue found on and in packaging, like with other&#;types&#;of potential contaminants and trace residues,&#;the FDA provides&#;toxicological guidance&#;to ensure the packaging remains food and beverage&#;safe (remember, the dose makes the poison).

How 

is packaging residue regulated for safety?

The FDA regulates packaging and materials that will come into contact with food through a premarket notification process (1). A premarket notification process involves the manufacturer submitting key data and safety points around the material demonstrating that the packaging or contact substance satisfies the FDA&#;s safety requirements.  
 
To get the required data points, manufacturers enlist researchers to perform a battery of safety tests evaluating the ingredient&#;s&#;safety profile. Sometimes ingredients found in the packaging or contact materials will be present on food. The researchers will measure this residue in parts per million (ppm) or parts per billion (ppb) (1). Once they have results, they will calculate a safety profile using a risk assessment process.
 

Are there new concerns around packaging?

There are a few emerging research areas that scientists are exploring to ensure food safety. These include nanomaterials that could potentially be bioactive meaning they could impact health, unintended contaminants migrating from packaging into products, and sustainability concerns.  
 
We&#;ve invited speakers to address these issues at our Science Symposium. More information on our symposium to come.
 

The good news.

Current packaging keeps the products we use and consume safely. Like with all science, researchers continue to look at materials from different angles and perspectives using new tools and models to ensure the packaging we use remains safe. As we learn more, we can continue to update best practices to stay in alignment with the latest scientific knowledge.  

If you are looking for more details, kindly visit cosmetic jar manufacturer.