Discover 5 Innovative Ways Round Labels Can Help Your ...

Did you know the shape of a label holds significant influence over how consumers perceive a brand? Shapes are intrinsic tools in marketing that transmit emotions and elevate aesthetic appeal. Among the array of shapes available, one with a particular advantage is the round label design.

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How Round Labels Enhance Your Brand Look

Round labels offer a subtle yet powerful way to elevate a business&#; brand presence. Their simple shape naturally draws the eye, providing an aesthetically pleasant platform for a company&#;s logo or message. When strategically placed on products, packaging, or promotional materials, these labels can significantly enhance brand recognition.

Some examples of industries that commonly use round labels are:

• Food and Beverage: they give products a homemade, yet professional look that draws customers toward the product. They can be used to highlight ingredients or certifications, too.
• Cosmetics and Skincare: they're perfect to showcase a logo in lip balms or essential oil bottles and are used to highlight key benefits such as &#;Vegan&#; or &#;Cruelty-free.&#;
• Health and Wellness: they provide a sense of trustworthiness and approachability, and are perfect for bottles of vitamins, protein powder, or any wellness goods.

By utilizing round labels, businesses can create a cohesive and memorable brand experience that resonates with their target audience. Here are five compelling ways in which round labels can improve brand identity and leave a lasting impression on your audience.

1. Understanding the Importance of the Shape

Shapes build sensory responses that can generate a pleasant response from audiences and distinction from other brands. In particular, round labels generate a more friendly reaction from consumers because their distinctive form breaks away from the conventional angular or square shapes. This attracts more attention and makes products more memorable.

The Federal University of Lavras and the University of Sao Paulo (USP) conducted an experiment on this topic by investigating the importance of shape through coffee labels. The main hypothesis was how label designs are a crucial agent in creating positive sensory responses. They invited 174 participants who encountered two types of labels&#;circular and angular&#;on coffee containers, with all cups containing the same brew. The results showed that label shape significantly influenced participants' expectations before tasting. Notably, most people preferred coffees with round labels because roundness tended to be associated more with sweetness, while angular labels tended to be associated more with sourness.

Round labels are more than just a part of branding, they produce amiable sensory responses that can cause brand recognition and recall with clients. The shape of these tags provides a sense of familiarity that creates positive hedonic and sensory responses.

2. Enhanced Aesthetic Appeal

Round labels can improve the overall aesthetic appeal of products. Whether it&#;s a minimalist design or an intricate pattern, round labels can complement a product&#;s aesthetics and elevate its style.

One example is Tide. Throughout the decades, Tide has kept the original concept of the architect-artist Donald Deskey by keeping its original colors: cadmium yellow, orange-red, and cobalt blue. However, in contrast with the first logo used from , which had a rectangular shape, the current circular one has been more used since .

The current success of this label is due to its shape. Round labels can provide a striking design which helps colors like yellow, and orange work as complementary colors for the blue font, providing the perspective that it's popping from the screen. This makes the elements of the design appear more centered and generates a better aesthetic appeal that helps the logo stand out more.

3. Colors are Perceived Better

Colors play a pivotal role in logo design, possessing the power to evoke emotions and forge associations with a specific brand. Round labels can enhance how customers perceive colors when they look at branding. Their round shape helps with aspects of memory and familiarity, making logos more appealing and memorable to an audience.

This is further explained in an experiment based on Memory Color Effect which measured memory color effects of logos and their familiarity. The study consisted of participants adjusting the color of a gray block containing a logo to look like its original color. Then, they presented the candidates with gray logos with high familiarity in the market, middle familiarity, and low familiarity. In the end, the participants were able to recognize the colors and the brands of the products due to their familiarity with the shape and how it was perceived.

In other words, people identified better with common colors such as red, and common shapes like rectangles or circles.

When it comes to coloring, round labels offer a sense of familiarity that triggers audiences to trust the product and its content. Furthermore, it offers a great platform to showcase vibrant and eye-catching hues that capture the essence of your brand and make them memorable.

4. Adaptability to Smartphone Apps

For more than a decade, smartphones have revolutionized the way brands format their logos. Recently, companies have had to adapt their logos to be formatted correctly for apps and social media profile pictures. One famous example is the evolution of the Pinterest logo. In , the company introduced its first design which was a hand-written logo with a combination of black and blue letters. When their iPhone app launched in , Pinterest wanted to have a more easily recognizable logo that stood out on mobile phones. They changed their logo to a red circle with a white, Grotesk Sans Serif P in the middle.

The shape made the logo appear more polished, and it adapted easier to smartphone apps and social media. In this way, companies like Pinterest can showcase their identities more effectively and have a better visual appeal while users are scrolling through their phones.

5. Round Labels Have a Greater Consistency with Margins

Round labels offer several advantages when it comes to margins. Because of their uniform shape, they can easily maintain consistency around the entire label compared to rectangular and angular shapes. This consistency can contribute to a more polished and professional appearance.

A great example of this is the Sixpence Stout Christmas beer campaign design of , where the company introduced a black design with a white cover and a stunning white, round logo. The reason why round labels helped the campaign with margins is because it provides adequate space between the label edges and the curved surface of the bottle, ensuring that important information is visible.

Round labels also help margins look cleaner and more polished in contrast with other forms. They are also very flexible when it comes to the printing process and help to keep familiarity with and size with other products of the Sixpence Stout&#;s franchise.

Round Labels, Unmatched Benefits

Choosing the right shape for a logo or label design can provide a 180 degree change to your business. Round labels have a variety of elements that make them unique and stand out to customers. Their shape provides a sense of familiarity that can attract customers and enhance your brand. Also, their unique shape provides the correct aesthetics for color as well as easier use of margins and font. With their versatile design and eye-catching appeal, round labels are the perfect way to add a touch of creativity and organization to any project!

OnlineLabels Has Your Round Label Solution

We offer blank and custom round labels on sheets and rolls as well as custom round stickers. Check out our collection of round labels and stickers, with sizes from 0" to 8" today.

Spreading the brand name in the market is the most crucial aspect of growing your business. Custom stickers help you do that in a fun, unique, and engaging way. With time custom stickers are becoming quite popular amongst businesses across various industries. 

Now the real question is, why does every brand need custom stickers in their marketing strategy these days? Well, we are here to explore those reasons and give you a complete breakdown of adopting custom sticker branding as your marketing strategy. Let&#;s not waste any more time, and get right into it. 

What are Custom Stickers for Brand?

In simple terms, custom printed stickers for the brand are stickers that are customized with the logo, name, or design of a brand for marketing purposes. These stickers can be of various types including die-cut stickers, personalized labels, or even decals.

When you go out searching for customized stickers, you will get a wide range of options. There are simple stickers, then there are specialized stickers such as glittery stickers or holographic stickers. It all depends on your preferences to choose the style that fits your branding. 

Top 9 Reasons that Every Brand Needs Custom Stickers

Now that you have some idea of what custom stickers are and how they work, let&#;s get down to business. Below we have gone through some of the core reasons or benefits that you can get from using custom stickers for your branding purposes. 

Make Your Brand Stand Out

According to a report, around 80% of businesses saw an increase in brand awareness after using custom business stickers for their marketing purposes. If you want to stand out from the crowd in a highly populated industry, custom stickers can give you that unique touch and help you separate your brand from the bunch. 

Stickers in themselves already have a unique appeal, and when you add a personalized touch to them, the branding reaches a new level. Consumers will simply get attracted by the fact that you are using custom stickers as compared to typical billboards or leaflets like your competitors. 

Versatility and High Visibility

Stickers can be used in various designs, styles, and types to portray a new brand image from time to time. You can use them in a variety of places giving you maximum reach and visibility to people. And it doesn&#;t matter which industry you are from; you can always use stickers for marketing purposes. 

Whether it be on the back of a car, on a bottle or even on a cup, you can make your brand visible almost anywhere you want with stickers. This is a great advantage to have in a competitive market, as you get to be more visible. And as they say, &#;The more on sight, the more on mind&#;. 

Focus on Product Communication

A very effective and impactful benefit you get from custom stickers includes their ability to communicate a certain product or your brand goal to the customers. You can easily convey your desired message to the customer regarding your product and your brand ideology. 

With professional quality custom label stickers, you not only attract customers, but you also get to build trust and confidence in your product. It makes things easier for the customers to understand what you are providing them to help them make an informed decision with the product and your brand as well. 

If you want to learn more, please visit our website Custom round label stickers.

Elevating Small Brands and Creating Identity

Small brands can get a significant advantage with custom stickers. While you may not think it&#;s that suitable for a small brand due to its lack of identity, the picture in reality is quite the opposite. After using custom stickers, you get to be more visible to the audience, hence increasing your chances of creating an identity. 

If you put some time and effort into creating a very appealing sticker design with the utmost quality, the sticker design alone can be a reason for your new identity. Having that unique identity immediately sets you apart from the crowd and gives you the necessary advantage you need to grow from a small brand to a large one.

Effectively Promote a New Product

You may have already seen a lot of businesses giving away stickers as part of their product promotion. This strategy has proven to be quite effective for them because stickers aren&#;t like typical pamphlets or leaflets. They have an interesting and interactive appeal which excites people. 

If you give away free stickers to people in general, you can surely have a lasting impression on them. You can simply give away custom car decal stickers to car owners, and they will use your stickers on their cars. It almost becomes like a visual &#;word of mouth&#; marketing tactic. 

Durable Custom Stickers

Usually, most custom stickers out there come with durability to almost any harsh conditions. This makes it easy for you to use custom stickers wherever you want. You don&#;t have to bother about the weather ruining your brand stickers, or the water damaging it any some way. 

There are plenty of sticker manufacturers out there who produce high-quality custom stickers with a sole commitment to durability. They want to ensure their stickers last for years to come and keep conveying the message you want to send out. 

Influencing Drive Sales

The purpose of marketing is to drive sales, and custom stickers can boost that in ways that you may not even consider. Firstly, using custom stickers instantly makes your product look much better and more appealing to the customers. 

If you can use the right colours and designs, they can definitely impact the buying decisions of customers in some cases. When you include stickers with products, it influences people to buy your product more than others, simply because of the added appeal from stickers. 

Reduced Waste and Cost-effective 

While many people may think that marketing through custom stickers is very expensive, the reality is quite different. If you can find the right material for your sticker printing, it can not only help you save money but reduce waste at the same time. 

Stickers in general are usually much more durable as we have discussed earlier. This means, fewer stickers will last longer, eliminating the need to produce more stickers which reduces waste and cost. Also, with stickers, you can simply opt for stickers cut-to-size which prevents using any extra material for the purpose. 

Customized Solutions to Boost Your Business

Last but not least, customized stickers can always give you the edge you need to stay ahead of the competition and boost your business. When you get tailor-made stickers addressing a key marketing objective, it will surely increase your brand awareness amongst people. 

Doing that with a custom sticker is a great way to showcase your seriousness towards the product or the brand. It also portrays that you are putting time and effort into providing your customers with a personalized solution, rather than usual templates. 

Where Do You Order Custom Stickers for your Brand?

Well, if you have chosen to go with the custom stickers route for your branding purposes, then the next step is to find a suitable sticker manufacturer. There are plenty of options available out there these days, but not everyone can deliver quality.

That&#;s where Vinyl Status comes out as an outstanding option in sticker manufacturing. Their commitment to producing high-quality stickers using USA-sourced vinyl material truly makes them a worthy choice for ordering custom stickers. 

Along with the quality stickers, also get to enjoy free shipping worldwide if you order over $30. And the best part is that you don&#;t have to wait too long for delivery because of their quick turnaround time of 2 days, even with bulk orders. 

Moreover, their wide collection of stickers and sticker categories will always be enough for you to choose them over any other company to make your custom stickers. And of course, you can never go wrong with their custom vinyl stickers. 

How Much Does it Cost to Make Custom Stickers?

It&#;s difficult to say how much will it cost you to make custom stickers. The whole thing depends on the manufacturer you choose, the order quantity, style, type, and various other factors. Usually, custom stickers online have a much better appeal than physical stores. 

Here&#;s a general table showcasing some of the industry standard and affordable prices offered by Vinyl Status on their various custom sticker printing services &#;

TypeQuantity Size Starting Price Custom Die Cut Stickers 50 2&#;x2&#;$57Custom round stickers501&#;x1&#;$50Custom holographic stickers50 2&#;x2&#;$65Custom UV Transfer Stickers252&#;x2&#;$37.5Custom Username Stickers / Decals16&#;$10Custom Text Vinyl Lettering Stickers / Decals14&#;$8 [Note: These are all based on minimum quantity, size, and price. Prices will vary based on quantity and sizes.] 

Conclusion

These are all based on minimum quantity, size, and price. Prices will vary based on quantity and sizes.]

To conclude, now you know why every brand needs custom stickers in their marketing strategy to grow these days. It&#;s become an essential part of being visible to more people without coming off boring. These custom stickers have become an exciting and interactive way to not only promote your products but your brands as well.

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If you&#;re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it&#;s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.

Contact us to discuss your requirements of Personalized Stickers. Our experienced sales team can help you identify the options that best suit your needs.