How Does Custom POP Display Graphics Work?

The chief objective of visual merchandisers is to capture shopper attention, captivate shoppers intellectually and emotionally, and ultimately convert them from shoppers to customers. Delivering on the 3 C’s- capturing, captivating, and converting- is becoming an increasingly difficult challenge in today’s highly competitive, visually noisy retail landscape where hurried and distracted shoppers no longer read but instead are obsessed with, or perhaps, possessed by their cell phones and social media. Faced with these modern-day challenges, what is the best way to get your product and your custom POP display noticed by shoppers?

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The answer is easy: there is no best way. Rather, effective custom POP displays leverage a combination of best practices, including things like ensuring strategic primary and secondary placement of your display, using bright or attention-grabbing colors, incorporating storytelling into your display, using lighting and/or digital media players in your display, making your display interactive, and decorating your display with graphics that can establish an emotional connection with your target customer. At the end of today’s blog, we’ll provide links to some of our other posts that address these topics.

Today we’ll focus on using the power of dimension or 3D visual merchandising to capture shopper attention. So, what does “dimensional” mean? The Oxford Dictionary sums it up well: “having sufficient depth and substance to be believable.” Creating the perception of authenticity and making products believable is at the heart of a visual merchandiser’s mission. According to Einstein’s Theory of Relativity, there are 3 spatial dimensions and one time dimension. Using all 3 spatial dimensions- length, width, and height- can be used to enrich the visual experience of shoppers who, after all, are accustomed to living in a 3-dimensional world. Let’s look at 2 simple and practical ways to do 3D visual merchandising in any retail environment.

The first way is to use dimensional lettering and dimensional graphics. This is common and relatively easy to accomplish in many different materials, including wood and wood composite materials like MDF, metal, acrylic, PVC, and various other materials. The example below shows how we used orange painted letters to make the Puffin logo stand out relative to other brands that utilize 2-dimensional logo treatments.

We incorporated 3D laser-cut metal graphics into the Vuori apparel fixture shown below.

Another approach in 3D visual merchandising is to create multi-layered dimensional signs. To dress up one of our stock displays, we created the Kastifel sign below by using an MDF core and then adding a clear acrylic layer on each side that we attached with aluminum stand-offs. We then glued 3D laser-cut acrylic letters to the acrylic panels to draw attention to the logo and uplevel the entire dimensional display.

We frequently combine 2D and 3D graphics in the same space as we did on the Fahlo header sign shown below. This approach makes sense when the text or graphical elements are small and harder to laser cut because of their size or when one graphical element is designed to be dominant. In this case, we wanted to highlight the printed 3D acrylic logo and use the 2D printed graphics below as more of a tagline.

Dimensional lettering as been around in the world of graphics and retail décor for a long time, and what we are highlighting is really nothing new, but our point is to emphasize the wide range of applications and the way it can make a simple sign like the slatwall sign below pop more than a standard 2D printed sign.

In addition to 3 dimensional letters and signs, another technique to bring visual interest to your display or to the décor of your store, is by incorporating dimensional or  panels that can be carved using a CNC machine or a digital flatbed cutter. Similar to the hero image shown at the top of today’s post on the use of 3D visual merchandising, these panels can be quite artistic and eye-catching. Once the panels are carved, they can be painted like the panel we created below which we made using expanded PVC.

The close-up view below shows the dimensionality of the above panel. The dimensionality, the unique pattern, and the painting combine to create a distinctive look that can make your display or décor surface stand out in any retail environment.

These types of architectural panels can easily be attached to walls, the front and sides of cash wraps, or used as background panels with a wide variety of displays. As shown in another example below, 3D carved panels can create a contemporary, premium look that can go a long way toward elevating a brand.

The close-up view shows more detail of the carved pattern and painted finish.

One-color applications of 3D patterned panels can be a great way to bring an artistic vibe into any surface in a retail environment like the two images shown below.

The examples we have shared in today’s post really only scratch the surface with regard to the endless possibilities of using 3D applications to enhance any image, elevate a logo or brand, and make any retail environment more visually interesting and enriching for shoppers.

You may be interested in checking out some of our previous blogs that discuss other ways to capture shopper attention at retail, including:

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Is Your Custom Display Hidden in Plain Sight?

How to Make Your POP Display Shout at Retail

Custom POP Displays: 5 Tips for Making Your POP Display Stand Out

Custom POP displays are a strategic tool that consumer products companies can use to promote their merchandise in retail stores. These displays influence buyer behavior in favor of your brand. Investing in these marketing fixtures can help grow your business and expand your customer base. In this chapter, you’ll learn what POP displays are and how they can enhance your marketing efforts.

What Does POP Mean?

The abbreviation POP stands for point of purchase. The point of purchase is where a consumer decides to buy a product. In other words, it’s the physical area inside a retail store where consumers encounter merchandise and promotional materials. Marketers utilize the POP to plan product displays and other marketing efforts. It’s a critical area where you can appeal to customers before they make their final purchase.

POP vs. POS

The term point of purchase (POP) is often confused with the term point of sale (POS). While they both relate to areas within a retail store, the point of sale specifically refers to the checkout area. Examples of product displays within the POS include a magazine rack next to the conveyor belt at a grocery store or a selection of candy bars beside the register at a gas station.

The POS has limited space, making it ideal for marketing smaller impulse items like gum, candy, bottled beverages and snacks. Retail stores often use this area to promote single packaged items. Since the point of purchase covers most of the store, the uses for POP displays are more extensive. You can promote products of all shapes, sizes and categories. There’s room for bigger retail displays to promote larger quantities — like a six-pack of soda rather than a single bottle.

What Are POP Displays?

A point of purchase (POP) display is a marketing tactic used to showcase your products. These displays are separate from traditional shelves, typically located at the end of aisles or in open spaces around the store. Retailers place POP displays in high-traffic areas where shoppers are more likely to notice your products. They create a focal point that attracts attention and builds excitement. They can also introduce new and seasonal products, advertise sales promotions or simply attract more customers to your brand.

What Are Custom POP Displays?

Custom point-of-purchase (POP) displays are retail displays customized for your brand to help your products stand out from competitors. On a cluttered shelf with dozens of other items, it’s challenging to set your products apart from similar items. Custom in-store displays are designed specifically for your merchandise to achieve marketing objectives. POP displays position your brand in a prime location where customers are more likely to notice your products and add them to their carts.

What Is the Purpose of a POP Display?

POP displays serve many purposes, from highlighting product features and growing your customer base to boosting sales. Here’s why you should add POP displays to your retail strategy:

• They separate your products from crowded shelves so more people will notice your brand.
• They target customers you may not reach otherwise.
• They boost revenue. According to the Path to Purchase Institute, businesses reported a 24% increase in sales from temporary POP displays.
• They entice customers to make impulse purchases.
• They provide a second location to display your products, in addition to traditional shelving.

Stock vs. Custom POP Displays

The key to effective POP displays is pairing eye-catching designs with easy-to-understand messaging. Stock displays lack the uniqueness and differentiation required to stand out from the crowd. Customizing your POP displays with striking graphics and persuasive information can impress your customers and boost sales.

Every product is unique, which is why you need a custom display to showcase your merchandise. For instance, heavy items require a robust fixture, while a collapsible frame is more convenient for reusable seasonal displays. There may not be a stock display to accommodate the size and shape of your merchandise. In which case, custom POP displays are the obvious choice.

Custom POP displays allow you to create attractive fixtures tailored to your merchandise. To achieve your intended results, you can choose every detail, including the color, size and configuration. Creating your own retail display allows you to design a beautiful and functional unit for your products.

How Are Custom In-Store Displays Made?

Much like designing a new product, creating a custom display requires time, effort and creativity. Partnering with a leading designer and manufacturer can help you bring your vision to life quickly and efficiently. Here’s an overview of the process:

1. Design: If you have an idea of the POP display you want to create, a team of designers will sketch out a few potential design options. They’ll use their expertise to bring your vision to life and create a unique display that meets standard retail specifications. If you’re unsure where to start, an experienced designer will work with you to create a design that reflects your brand and highlights your products.
2. Prototyping: Once you’ve settled on a design, the team will create a prototype before manufacturing begins. Seeing the physical display is much different than looking at a drawing. Now is your chance to make tweaks before your order is finalized. Your designers will work with you to make any adjustments. A tangible prototype allows you to visualize every detail, so you feel confident signing off on your final display.
3. Printing: Next is the printing stage. Advanced printing technology adds vibrant colors, logos and images to your display. Clean text and clear imaging make your displays look high quality. You can select from various printing options to achieve your desired finish and color scheme.
4. Manufacturing: After all of your materials are printed, the manufacturing process begins. The individual pieces are combined to create eye-catching POP displays.
5. Distribution: When your displays are finished, the manufacturer will assemble and transport them to your facility.

Creative Displays Now provides superior custom printing capabilities for a sleek, professional look. We craft your displays in-house to maintain control over the project’s timeline and deliver your displays exactly when you need them. As a result, we have an on-time percentage of over 99%!

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