How Does heat transfer clothing labels Work?

Author: Marina

Apr. 28, 2025

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Garment Labels vs Heat Transfer Labels vs Direct-to-Garment Prints

When important information needs to be added to a garment, such as washing and care instructions or constituent fibres, clothing manufacturers and their print suppliers have three choices: garment labels, heat transfer labels, and direct-to-garment prints.

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Each method has its own merits and disadvantages so, in this article, we will outline the pros and cons so an informed decision can be made about which textile label delivers the best results at the most cost-effective price.

Garment labels: the pros

  • Garment labels are available in a variety of ribbon types, colours, and qualities, so there is a greater choice depending on the image or branding required for the garment.
  • Printed labels can be supplied in a multi-layer format, with information printed on both sides to maximise content or communicate in several different languages – ideal for manufacturers who export overseas.
  • Labels can be supplied directly to the garment manufacturer to be applied before or during manufacture.
  • Printed labels present the best way to meet legal obligations by clearly displaying key product information in accordance with local and national laws.
  • Printed garment labels can feature detailed fine text or highly decorative graphics, which cannot be achieved with direct print applications.  

Garment labels: the cons

  • Garment manufacturers must plan and pre-order labels for integration into the garment during manufacture to ensure that they are on hand as soon as needed.
  • Any delay in the delivery of garment labels can hold up orders. Most garment manufacturers rely on third-party suppliers for their printed labels, so supply chains must be fluid.
  • Over-ordering quantities can create a surplus stock, while under-ordering can delay the distribution of finished garments.

Heat transfer printing: the pros

  • Heat transfer printing is another popular method due to the simplicity of the process. Label images are supplied on paper or clear film with a special coating. When applied to the garment under pressure and heat, the image will seamlessly transfer to the garment.
  • Transfer prints can be as colourful or as simple as needed, giving designers plenty of scope for flexibility.
  • Heat-transferred prints are soft, making them ideal for garments that touch the skin, such as ‘T-Shirts, underwear, and performance sports clothing.

Heat transfer printing: the cons

  • The garment manufacturer must invest in special heat presses which require a strict maintenance schedule to ensure they correctly apply transfers. (Sometimes, the transfer manufacturer may apply the presses as part of their service.)
  • Heat transfers are not suitable for all types of fabric. Check before commencing a print run to prevent damage to garments and lost revenues!
  • Heat transfers must be washed correctly to prevent wear; for example, garments must be turned inside-out and washed at lower temperatures.
  • Printing mistakes cannot be reversed, so designs must be diligently checked as any mistakes will result in returns.
  • When stretched, the print may crack, making the label unclear.
  • The garment manufacturer must plan and pre-order labels for integration into the garment during manufacture; any delays can hold up orders and affect delivery times.
  • Like printed garment labels, over or under-ordering can cause problems in the supply chain.

Direct-to-garment printing: the pros  

  • The garment manufacturer prints directly to the product using pad printing technology. This saves time and ensures that garments are ready to ship to meet customer demand.
  • A label inventory is not required so the garment producer will not face over or under-stocking situations, meaning they can control their expenditure more carefully.
  • Designs are easy to transfer to the material as it goes straight from digital software to the pad print. All design alterations are carried out with the software, so no further adjustments will be required after printing.
  • As there are limited colours available, printing time is much quicker.

Direct-to-Garment Printing: the cons

  • Errors in labelling cannot be reversed, so diligence must prevail when checking the completed digital design.
  • The design may be pixelated or blurry if proper measures are not taken to prevent these problems.
  • Limited to single-colour applications.
  • Direct-to-garment prints may have a shorter life, as the print can come off during washing or tumble drying, or it may crack when stretched.

Contact Focus Label today

For more information about our textile label printing machines, please download our free Guide to Textile Printing or call our team on .

Heat Transfer Labels | Everything You Need To Know

If you’re a small business owner or aspiring clothing brand entrepreneur, you understand the importance of creating high-quality garments that stand out in the market. One crucial aspect of garment production is the labeling process. Clothing labels not only provide essential information to consumers but also serve as a branding element for your products. In this comprehensive guide, we will explore the world of heat transfer labels, a popular method for labeling garments, and delve into the benefits, application process, and legal requirements associated with these labels.

Understanding Heat Transfer Labels

Heat transfer labels are a method of applying a printed image directly onto a garment. This process involves fixing the image onto the fabric, resulting in a long-lasting and durable label. These labels are commonly used for customizing t-shirts and other apparel items. Heat transfer labels are particularly favored for their tagless feature, eliminating the irritation caused by traditional sewn-in labels.

Advantages of Heat Transfer Labels

Heat transfer labels offer several advantages over traditional sewn-in labels.

a. Comfort and Durability

One of the key benefits of heat transfer labels is the enhanced comfort they provide. Unlike sewn-in labels, which can be irritating and scratchy, heat transfer labels bond directly with the fabric, making them virtually undetectable when worn. Additionally, heat transfer labels are designed to withstand numerous wash cycles, ensuring the longevity of your garment.

b. Ease of Application

Applying heat transfer labels is a straightforward process that requires minimal skill. With the use of a heat press machine, the label is applied to the garment at a controlled temperature and pressure. This results in a clean and professional finish, saving you time and effort compared to sewing in labels.

c. Versatility in Design

Heat transfer labels offer a wide range of design possibilities. Whether you’re looking to create intricate patterns or bold logos, heat transfer technology allows for detailed and vibrant designs. With the option to print up to four colors, you can bring your creative vision to life.

How Heat Transfer Printing Works

To understand the heat transfer labeling process, let’s take a closer look at the step-by-step procedure:

a. Design and Printing

The first step in heat transfer printing is to create your desired design. This can be done using various printing methods, such as silk screen, flexo, or digital printing. The design is printed onto a special transfer paper or synthetic film that has a release layer, which aids in transferring the image onto the garment.

b. Heat Press Application

Once the design is printed, it is time to apply it to the garment using a heat press machine. The textile substrate is placed on the press, and the printed transfer paper or film is positioned on top, with the inked side in contact with the fabric. The press is set to the recommended temperature and pressure, and the handle is lowered to clamp the heat press shut. An alarm will sound when the designated time has elapsed.

c. Peeling and Cooling

After the designated time, the transfer paper is peeled off, leaving the inked design permanently transferred into the fabric’s fibers. Depending on the type of transfer paper used, some labels should be removed while still warm, while others must be left to cool before peeling off.

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d. Setting and Washing

Finally, it is essential to allow the heat transfer labels to be set for 24 hours before washing the garment. This ensures the longevity of the label and prevents any damage during the washing process. Once the labels have set, the garment can be washed and worn with confidence.

Heat Transfer Labels vs. Sewn-In Labels

When it comes to choosing between heat transfer labels and sewn-in labels, several factors come into play. A sewn-in label is sewn into a piece of clothing or other textile product to display information about the item. Let’s explore the key differences between these labeling methods:

Ultimately, the choice between heat transfer labels and sewn-in labels depends on your specific needs and preferences. Heat transfer labels offer a cost-effective and versatile solution, while sewn-in labels provide a more traditional and durable option.

Legal Requirements for Clothing Labels

When selling garments, it is crucial to comply with legal requirements for clothing labels. Failure to meet these requirements can result in legal issues and damage to your brand’s reputation. Here are some key regulations to consider:

a. Textile Care Labeling

In the European Union (EU) and the United Kingdom (UK), clothing labels must adhere to the regulations set by GINETEX, the international association for textile care labeling. GINETEX has trademarked five symbols that represent washing, drying, ironing, bleaching, and professional care instructions. These symbols must be included on clothing labels to ensure proper care and maintenance.

b. Flammability Warning

In the EU and UK, all children’s nightwear must include a flammability warning on the label. Compliance with this rule is essential to ensure the safety of customers, especially children. Failure to include this warning can have severe consequences for your business.

Innotransfers: Your Heat Transfer Label Solution

When it comes to high-quality heat transfer labels, Innotransfers is a leading company specializing in the design and production of innovative textile transfers. Our technology and transfers are perfect for any type of labeling and marking, including denim, underwear, baby clothing, food textiles, hospital clothing, work clothing, uniforms, hotel clothing, orthopedic material, sportswear, and more.

a. Production Capacity and Short Delivery Time

At Innotransfers, we have the production capacity to deliver orders of any size, from small quantities to full-season productions. We pride ourselves on our short delivery time, ensuring that you receive your heat transfer labels promptly.

b. Customization and Quality Assurance

Our innovative technology allows for customization based on your specific requirements. Whether you need roll transfers, unitary transfers, or Eco-Resist transfers, we can provide the perfect solution. Our transfers meet the Oeko TEX Standard 100 norm, guaranteeing their suitability for baby clothes and organic garments.

c. Expertise and Customer Support

With years of experience in the industry, our team of experts is dedicated to providing high-quality service and customer satisfaction. We offer assistance with the design and production of your brand’s neck labels, ensuring that your garments stand out in the market.

Don’t stress about creating your own Heat Transfer labels! Innotransfers is here to make your brand’s neck labels a stand out. With a variety of transfer options at your disposal, we’re eager to assist in finding the perfect fit for your upcoming project.

Conclusion

Heat transfer labels offer a range of benefits for clothing brands, from enhanced comfort to versatile design options. With their ease of application and durability, heat transfer labels are a popular choice in the garment industry. It is crucial to comply with legal requirements for clothing labels to ensure consumer safety and brand reputation. Innotex Transfers is your go-to solution for high-quality heat transfer labels, providing customization, quality assurance, and expert customer support. With Innotransfers by your side, you can confidently label your garments and make a lasting impression in the market.

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