How to Select the Right LED Display Rental for Your Retail Store?

Navigating the world of LED technology can be overwhelming due to the plethora of display types available. Choosing the best solution for your retail store can feel daunting. Fortunately, experts are here to help you select the ideal LED display rental tailored to your needs.

In this guide, we will cover essential considerations before you dive into your LED display journey.

Understanding LED Displays

An LED display, at its core, is fundamentally different from a traditional television. It consists of thousands or millions of light-emitting points, known as pixels. Each pixel contains a small group of LED diodes that emit red, green, and blue light. By mixing these colors, LED displays can produce billions of hues.

LED pixels are arranged on square or rectangular panels, which combine to form a cohesive image. A well-installed, high-quality LED display appears as a continuous, seamless picture.

Types of LED Displays

There are three primary types of LED technology used in displays: SMD, MiniLED, and MicroLED. Below are the key differences and strengths of each technology, enabling you to choose the best solution for your retail store.

SMD LED

Surface Mounted Device (SMD) is the most widely used LED technology. In this setup, LED pixels, which consist of red, green, and blue diodes, are directly mounted onto the circuit board. This tried-and-true technology provides an excellent price-performance ratio and offers flexible design options suitable for various environments. Most current LED displays utilize standard SMD technology.

MiniLED

MiniLED, also known as Integrated Mounted Device (IMD), is an enhancement of the SMD technology. It combines multiple SMDs into one integrated unit, increasing durability and allowing for higher resolutions in a compact space. This technology has gained popularity for high-end rental applications, delivering stunning picture quality while withstanding everyday usage.

MicroLED

MicroLED displays comprise non-organic microscopic LEDs that are directly sealed onto the screen with a protective coating. Each pixel acts as its light source, enabling efficient on/off control and exceptional energy efficiency. For further details on this technology, refer to our MicroLED handbook.

Determining the Right Size of LED Screen

When selecting an LED display, size should not be the primary concern. Instead, consider the viewing distance and the type of content you intend to display. Generally, the distance from the display to your audience, along with the detail level in the content, will dictate the resolution or pixel pitch required. A handy guideline to follow is that for every meter of distance, you should have at least 1mm of pixel pitch.

For indoor displays, typical pixel pitches range from 1.2mm to 2.5mm, with some high-end applications below 1mm. In contrast, outdoor displays vary considerably based on viewing distances, though pitches of 4mm to 6mm are most common.

Applications of LED Displays

LED displays find use across diverse environments and industries—ranging from retail, corporate meeting rooms to outdoor advertisements and live events. Their primary uses include presentations, signage, and data visualization.

Retail

Once limited to luxury brands, the accessibility of LED displays has surged, becoming increasingly common in retail settings. With a significant portion of purchasing decisions influenced by visual factors, LED displays can elevate in-store experiences. Retailers can design displays that fit their unique needs, customizing shape and size, and adapting to any design concept, including flooring and curved walls.

Corporate

Businesses now have a brief 7 seconds to make an impression, making LED displays a crucial investment to portray strong brand identities. Initially positioned in reception areas, such displays are now utilized in conference rooms for impactful presentations and video calls.

Higher Education

Universities benefit from lower costs of LED technology, making it an ideal choice for creating engaging lecture settings and dynamic digital signage.

Live Events

Market leading products like Absen Polaris provide exceptional performance in live event settings, delivering vivid images and enduring durability.

Broadcast and Virtual Production

In content-driven contexts, industries are increasingly utilizing LED backdrops for their ability to capture and enhance visual narratives effectively.

Outdoor Advertisements

The growing demand for digital out-of-home (DOOH) solutions suggests a rising integration of LED technology in outdoor settings for real-time content management.

Once you grasp the fundamentals of LED displays, you're prepared to begin your journey towards acquiring the right rental display for your retail store. For further exploration, contact our team who can assist you in finding tailored solutions that fit your specific needs.