What is the purpose of the LED billboard?

What are LED and Digital Mobile Billboards? - - Movia Media

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By Antonia Mungal and Danielle Lisboa Fontes

Explore the benefits of utilizing LED and digital mobile billboards to illuminate your business advertising.

Billboards have been a staple in advertising for decades, but with technological advancements, digital billboards are now revolutionizing the traditional static billboard space. If you’re considering the future of advertising or strategies that are innovative, impactful, and solution-oriented, LED and mobile billboards can help your business stay ahead of the curve.

As traditional advertising methods evolve, LED and digital mobile billboards have emerged as innovative solutions to captivate audiences. The integration of technology into modern advertising has opened new opportunities for both businesses and marketers.

Defining LED Billboards

LED billboards, also known as digital or electronic billboards, are transforming the advertising landscape. These digital displays are composed of tiny lights called Light Emitting Diodes (LEDs), which come in three colors—red, green, and blue (RGB)—to form a pixel. The two main types of LED modules are DIP LED Display Modules and SMD LED Display Modules. Traditionally, DIP LEDs were suited for outdoor displays, and SMD LEDs were preferred for indoor displays. However, advancing technology has made both modules suitable for outdoor spaces.

Digital Mobile Billboards

Digital mobile billboards are screen monitors that display ads or mini commercials similar to those on television or mobile phones. They can be mounted onto trucks or scaled to fit trailer billboards, adding versatility and resourcefulness to advertising. Digital mobile billboards offer visibility and reach that traditional campaign billboards cannot match.

Mobile LED lights create instant brand awareness and recognition, making them an attractive addition to marketing campaigns. These lights are visible both day and night from a distance. By traveling to multiple locations, businesses can reach a larger audience than static billboards, making them ideal for companies with wide or multiple locations.

Not every digital mobile billboard is an LED mobile billboard. While some digital billboards use LED technology, not all mobile billboards are digital or use LED lights. "Mobile LED billboard" specifically refers to mobile billboards that use LED screens for displaying dynamic and engaging content.

Other types of digital mobile billboards, such as LCD (liquid crystal display) mobile billboards, use different technology to display content. However, LED remains the most commonly used technology for mobile digital billboards due to its flexibility, durability, and energy efficiency.

Benefits of Leveraging LED Technology for OOH Advertising

1. Agility and Customization

LED mobile billboards offer a unique and excellent OOH advertising opportunity for creative businesses. These billboards act as a blank canvas to showcase products, services, and brand identity in a visually stunning and attention-grabbing manner.

They provide a high degree of flexibility and customization, allowing advertisers to choose the best display options to meet their budget. Unlike traditional billboards that require manual changes, LED billboards can be updated and controlled remotely, giving advertisers greater control and flexibility.

LED billboards offer the agility to stay relevant and responsive to market demands, whether updating product information, changing promotional offers, or running time-sensitive campaigns. This agility not only enhances brand visibility but also drives sales. As the out-of-home advertising sector continues to grow, the potential for success with LED mobile billboards is high. According to recent statistics, classic billboard revenue grew 33% year-on-year in 2022, while digital billboards grew by 30%.

Audiences can view live social media feeds, receive real-time updates, and schedule content based on criteria such as the time of day, weather conditions, and location. For example, a restaurant might advertise its lunchtime specials or promote delivery services on rainy days.

OOH LED billboards allow businesses to stay fresh, relevant, and engaging amidst rapidly changing trends and highly competitive advertising spaces.

2. Unparalleled Brightness and Visibility

Think of iconic LED billboards in bustling cities like New York's Times Square. These bright and celebrated displays have become tourist attractions. Now, imagine these spectacular displays on the move. Mobile LED billboards can cut through the noise of commercially saturated urban environments, creating striking visual effects and amplifying brand visibility.

With large gaps between pixels, LED billboards are visible from a distance, enhancing display capabilities and overall brand messaging. Leveraging LED technology, brands benefit from the constant light emitted by the screens, which can be utilized both day and night as they move through various geographic locations.

3. Dynamic Content Display and Interactive Experiences

To enhance content display, consider applying 3D or interactive features to your next mobile ad campaign. OOH digital billboards offer diverse display options and interactive features, providing brand versatility. They can effectively convey a wide range of messages, whether promoting a new product, advertising a sale, or boosting brand awareness.

With advancing technology, it is now possible to combine mobile billboard truck advertising with augmented reality (AR) and interactive features, creating more engaging and memorable viewer experiences. With high-resolution displays and advanced features, businesses can use QR codes, graphics, animations, videos, and other multimedia elements. Digital mobile billboards also incorporate audio technology, equipped with external sound systems to enhance the branding experience.

Moreover, advertising on the go makes these experiences more accessible.

4. Targeted and Cost-Effective Advertising

Utilizing GPS technology, businesses can target specific locations where their audience is most likely to be. For instance, a sports retailer might target sports arenas and stadiums. This helps companies save costs by advertising only to potential customers, filtering out unlikely prospects. Proprietary beacons, like those used by Movia Media, help measure audience impressions, providing anonymized demographic information.

Mobile LED billboards offer flexibility in ad placement. Unlike static traditional billboards, mobile LED billboards can be positioned in various locations, increasing visibility and reach. A business might place a mobile billboard in front of its store and later move it to a busy intersection during rush hour.

Mobile LED billboards are also cost-effective compared to traditional advertising methods like television, radio, and print, which require large budgets. Mobile LED billboards allow businesses to run ads at a fraction of the cost, such as mobile truck billboard advertising costing approximately $1–$4 per 1000 impressions.

5. Energy Efficiency

In light of the climate crisis and debates on wasteful advertising, it's time to switch to modern, sustainable displays for brand messaging.

LED billboards are energy-efficient and eco-friendly, using significantly less energy compared to traditional lighting. They can operate on solar power, reducing electricity costs and carbon footprints.

Additionally, mobile LED billboards have a longer lifespan than traditional billboards. LED lights can last up to 100,000 hours, reducing the need for frequent maintenance and saving time and money.

LEDs are directional, emitting light in one direction rather than an aura. A low-watt LED appears as bright as a traditional bulb without wasting energy. Thus, LED displays improve energy efficiency without compromising visual performance.

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Additionally, LED mobile billboards provide safety as they do not overheat. They remain cool to touch and are less likely to burn out.

More so, these billboards can be powered by solar panels, allowing them to work off the grid. This feature is particularly beneficial for outdoor events or locations with limited access to electricity.

Conclusion

Digital and LED mobile billboards offer advertisers exciting ways to reach their target audience. Their dynamic content and vast reach make them effective outdoor advertising solutions. LED mobile billboards offer flexibility, energy efficiency, increased visibility, and hyperlocal targeting.

These billboards are highly visible and attention-grabbing, making them effective for brand awareness and promoting products and services. Additionally, they provide tracking and analysis capabilities, allowing companies to measure campaign effectiveness and adjust strategies accordingly. For businesses looking to expand their reach and increase brand awareness, mobile LED billboards are an excellent choice.

Benefits, Costs, and Tips About LED Billboards for Outdoor Advertising

Benefits of Choosing an LED Billboard for Advertising

1. Extra Attention

The primary benefit of LED billboards is their attention-grabbing feature. Suitable for all types of events, from school or college events to large city festivals, the bright and dynamic display entices passersby. The chances of noticing LED billboards are higher compared to traditional lighting.

2. Countless Content

LED billboards can broadcast plenty of content simultaneously. They display 24-hour content, providing extensive advertising opportunities.

3. Unique Way of Advertising

LED billboards offer a unique advertising approach with the flexibility to display specific content at specific times. This adaptability has a positive impact on customers, allowing targeted advertising during peak times and intervals. Businesses can use unique content to attract specific audiences.

4. Extended Durability and Low Maintenance

LED billboards are durable and can withstand adverse climatic conditions, ensuring an extended lifespan. This longevity gives better returns to investors and businesses while keeping maintenance costs low.

5. Flexibility to Operate

LED billboards can be operated remotely through a WiFi connection. This digital technology allows advertisers to control multiple display boards simultaneously, achieving display goals with a single click.

6. Higher Quality Content

LED billboards provide a higher quality display than traditional methods. Their higher resolution feature allows content visibility even in bright sunlight.

7. No Need for High-End Professionals

The need for design professionals or high-end technicians is minimal. Advertisers can manage content displays themselves using visual-led software, saving money.

8. Good Return Rate and Low Production Cost

Digital billboard advertisements incur low production costs, requiring only a computer and content uploading. The return rate is significantly better compared to traditional advertising methods.

9. Diversified Client Base with Good Revenue

LED billboards increase the customer base and revenue. The flexibility to distribute the same board to multiple buyers adds to the revenue. A single buyer for a static advertisement boosts profit further.

10. Third-Party Advertising

LED billboards are suitable for third-party advertising, increasing revenue for business owners.

11. Brand Marketing

LED billboards are highly effective for brand marketing. Corporate companies use this technique extensively for product and business advertising, generating substantial income.

How Much Does an LED Billboard Cost?

When discussing LED billboard costs, consider the following:

1. Higher resolution increases the cost.
2. One-sided signs differ in cost from double-sided ones.
3. On average, LED billboard highway boards range between $50,000 and $250,000.

What About Small Digital Boards?

Smaller digital signboards cost less than larger ones seen on highways. For example, small-sized boards in churches, retail stores, small malls, or schools range from $5,000 to $15,000 for full-color displays.

What About Electronic Billboards?

The advertisement cost for electronic billboards is higher than standard billboards. The CPM for a digital billboard is around $37.42.

Cost Calculation

Cost calculation considers:

1. Display size, e.g., 2x8', 4x8', 40x90", 14x48'
2. Pixel size, e.g., 16mm, 10.66mm
3. Price, e.g., $4,000 per face, including parts and shipping

A standard cost calculator is available to business professionals, using details such as billboard height, width, side type, dot pitch, UL/ETL Approval, distance from roads, installation types, location type, and connectivity costs to estimate the price.

Transportation Cost

Include transportation costs in the overall cost calculation as the mode of transport affects the total expenditure.

Installation Cost

Led billboards require professional installation. Professionals charge per board, so include installation costs in the total expenditure.

Location Cost

Location costs vary based on the board's installation location. High-end areas require higher costs, while standard areas demand less. Include location costs in the total calculation.

Maintenance Costs

Include maintenance costs in the overall cost of LED billboard advertising.

Advertising Tips on an LED Billboard

For effective LED billboard advertising:

1. Simplicity

Quality LED billboard ads should be simple and attractive. Legible boards from a distance serve the purpose, whereas illegible boards waste advertising efforts.

2. Large Text

Outdoor LED billboard ads must be neat and simple, understandable even from a distance. Concise words on billboards impress customers. Large text is preferable for all audiences.

3. Straight Messages

Straight and single messages are effective for audience recognition. Avoid complex words or sentences and use current trends to attract customers.

4. Short Message

A short, impactful message is effective. Keep the headline to around seven words for faster comprehension.

5. Contrast Colors for Better Understanding

Avoid white backgrounds and use RGB color files for attention. Bright colors and bold letters help viewers understand the message from afar.

6. Test the Advertisement

Check billboard advertisement accuracy by having someone view it from a distance. Ask if they can see it clearly, understand the message, get a clear image, and comprehend the advertiser.

If the viewer says yes, proceed confidently. If not, work further to improve.

Size of the Board

Use a standard size that's legible after installation. Too big or too small won’t work effectively. Ensure display pixel pitch and banner sizes enhance your advertisement.

Stay updated with audience expectations and incorporate them in billboard ads. Latest technologies and techniques yield great audience responses, elevating your image further.

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